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"Book now with children how expensive?" Ms. Liu is the case it comes to kids buy stationery. Stationery products since last year, has been "up" continuously, so that more and more consumers, "too much". On the other hand, stationery businesses also feel difficult to face all the way to "high" song of the costs, not raising their prices, unsustainable enterprises, once prices, mean the loss of part of consumers. Stationery rising costs, so that businesses and consumers to have exclaimed "hold live".

In fact, since last year, regardless of the material energy, labor costs rise, let stationery manufacturing industry is facing tremendous pressure to survive. The rising cost of stationery production enterprises in the flow of funds, operational layout to be more careful. The general rise in prices of chemical raw materials, making the company profit margins of the the stationery industry chain downstream to be drastically reduced.

Excessive squeeze makes stationery products repeatedly prices of the same product, consumers opting instead for a more low-cost manufacturers to purchase. This makes their investment in R & D and design stationery manufacturers greater. Faced with such a predicament, stationery manufacturer's response directly to international sellers understand the market based on the procurement of raw materials, select the from abroad "stocking". The second is to increase investment, the development of new products. This need stationery manufacturers in product research and development, more effort, only high-quality products to consumers willingly pocket.

In addition, the stationery consumers facing the product prices also choose online shopping, buy stationery or directly to the stationery wholesale market purchases student stationery expenses, in order to save the high cost of bring.

Stationery general corporate technical content is low, and most export-oriented, the profit margin is thin. The imperative need relevant parts of the the Association guide corporate internal potential, reduce production costs, to guide enterprises in industrial upgrading, technical innovation, driven by technology and production equipment, perfect shift from labor-intensive enterprises to the science and technology enterprises.